Your audience is
out there. We help
you find them.
Bespoke audience intelligence for indie cinemas, film festivals, distributors, and culture brands. Data-driven insights that fill seats and build communities.
One-time report · Delivered in 10 business days · No subscription required
The Problem
Studios have data teams.
Indies have gut feel.
Major studios spend millions on audience research, predictive analytics, and market intelligence. Independent cinemas, festivals, and distributors are left guessing — programming by instinct, marketing by hope.
What We Do
Audience Intelligence Reports
Bespoke research tailored to your venue, festival, or catalogue — combining cultural trends, audience segmentation, competitive positioning, and strategic recommendations.
Cultural Trends
What’s resonating now — genre shifts, social signals, and emerging audience appetites.
Audience Segmentation
Who your audiences are, what drives them, and where to find more of them.
Competitive Positioning
How you stack up in your market and where the white space is.
Content Strategy
Programming recommendations backed by data, not just taste.
Who It's For
Built for the independent ecosystem
Indie Cinemas
Fill more seats with smarter programming.
Film Festivals
Curate line-ups that attract the right audiences.
Distributors
Position releases for maximum reach.
Filmmakers & Creators
Understand who your work speaks to.
Culture Brands
Align partnerships with real audience data.
Arts Organizations
Grow engagement with evidence-based strategy.
How It Works
From brief to insight in 10 business days
A straightforward process designed to deliver actionable intelligence without disrupting your operations.
Kickoff Brief
You tell us about your venue, audience goals, and market. A 30-minute call or async form — your choice.
Research & Analysis
We analyse cultural signals, audience data, competitive landscape, and market trends relevant to your context.
Report Delivery
You receive a comprehensive PDF report with audience personas, trend analysis, competitive positioning, and strategic recommendations.
Strategy Call
A 45-minute walkthrough to discuss findings, answer questions, and prioritize next moves together.
What You Get
Every report includes
5+ detailed audience personas with demographics, psychographics, and media habits
Cultural trend analysis specific to your market and genre niche
Competitive positioning matrix showing your strengths and white space
10+ actionable programming and marketing recommendations
Data sources and methodology transparency
45-minute strategy walkthrough call
Pricing
Intelligence that pays for itself
One well-informed programming decision can fill a weekend of screenings.
Single Report
A one-time deep dive into your audience, market, and positioning.
- Full audience segmentation
- Cultural trend analysis
- Competitive landscape review
- Strategic recommendations
- Delivered in 10 business days
Monthly Intelligence
Continuous insights to keep your programming sharp year-round.
- Everything in Single Report
- Monthly updated intelligence
- Seasonal trend forecasts
- Programming calendar recommendations
- Priority turnaround
FAQ
Common questions
What data sources do you use?
We combine publicly available cultural signals — social platform behavior, ticketing patterns, genre trends, local market data, and competitive positioning — into a synthesized intelligence picture. We don't require access to your internal systems, though we can incorporate your data if you share it.
Can I see a sample before buying?
Yes. We have a full sample report for a fictional indie cinema that demonstrates the depth, structure, and quality of our deliverables. It's the same format you'll receive.
View the sample report →What's the turnaround time?
10 business days from kickoff to report delivery. We'll schedule a strategy walkthrough call within 1–2 days of delivery. If you need faster turnaround, let us know — we can sometimes accommodate rush requests.
Is this a subscription? Do I have to commit monthly?
No. The single report ($499) is a one-time purchase with no recurring charges. The monthly option ($1,499/mo) is for organizations that want continuous intelligence, but there's no obligation to subscribe — start with one report and decide from there.
Who writes the reports?
Reports are authored by Houselight's research team, combining cultural analysis expertise with data synthesis. Every report is human-reviewed and tailored to your specific context — this is not a templated or automated product.
What if I'm not satisfied?
If the report doesn't meet the quality standard demonstrated in our sample, we'll work with you to revise it until it does. We're building long-term relationships, not shipping one-size-fits-all documents.
I'm a filmmaker, not a venue. Is this relevant to me?
Yes. We work with filmmakers and creators who want to understand their audience for distribution strategy, festival positioning, and marketing. The same intelligence framework applies — we just tailor the brief to your goals.
Stop guessing. Start knowing.
Your audience is already out there. Let us help you understand who they are, what they want, and how to reach them.
Get Your First Report